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CMS & Lead Integration

WordPress ↔ Odoo Integration

Stop copying form submissions by hand. Every WordPress lead, booking and content update can flow straight into Odoo CRM and Website.

5.0 / 5 — Recommended For Service Companies

WordPress and Odoo, Working as One

Service businesses live on WordPress for their marketing site, but leads captured through contact forms, gated content and landing pages often end up sitting in an inbox instead of a CRM pipeline.

ERP Artists connects WordPress to Odoo so every form submission becomes a tracked lead, every booking becomes an opportunity, and your marketing site and CRM finally speak the same language.

Contact form to CRM lead sync
Landing page conversion tracking
Single sign-on options
Webhook and plugin-based automation
Content and blog sync
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WordPress Integration Specialists
Websites That Feed Your CRM
Full field & data mapping
Real-time or scheduled sync
Error monitoring & alerting
Documentation & handover
Post-launch support included
Overwhelmingly Rated Excellent by Our Shopify Clients

What Can You Connect Between WordPress and Odoo?

WordPress Odoo
Contact Forms
CRM Leads
WordPress Odoo
Customer Registrations
Contacts
WordPress Odoo
WooCommerce Orders
Sales Orders
WordPress Odoo
Products
Product Catalog
WordPress Odoo
Product Stock
Inventory
WordPress Odoo
Customer Details
Contacts
WordPress Odoo
Bookings
Calendar
WordPress Odoo
Payments
Invoices / Payments
WordPress Odoo
Website Enquiries
CRM
WordPress Odoo
Custom Data
Custom Odoo Models

Why Integrate WordPress with Odoo

Stop Manual Data Entry

Automatically move website enquiries, customer details and orders into Odoo.

Keep Inventory Accurate

When inventory changes in Odoo, your connected WordPress or WooCommerce store can reflect the latest availability.

Improve Lead Response Time

New enquiries can automatically create CRM leads so sales teams can follow up faster.

Centralise Customer Data

Bring website registrations, enquiries and ecommerce customers into Odoo Contacts.

Automate Order Processing

WooCommerce orders can flow into Odoo Sales for fulfilment, invoicing and reporting.

Improve Business Visibility

Sales, customer and website data can be connected to Odoo reporting and dashboards.

Getting Live in 3 Simple Steps

01
Connect & Authenticate

We securely connect to your WordPress account and your Odoo instance using API keys or OAuth.

02
Map & Configure

We map fields, define sync rules, and configure exactly how data should flow between the two systems.

03
Test & Go Live

We run a staging sync, validate every record, then switch you live with monitoring in place.

WordPress + Odoo Use Cases

01. WordPress Website + Odoo CRM

Capture:

  • Contact form submissions
  • Quote requests
  • Demo requests
  • Newsletter registrations
  • Download requests
  • Lead source
  • UTM parameters
02. WooCommerce + Odoo

For ecommerce businesses:

  • Products
  • Product variations
  • Orders
  • Customers
  • Inventory
  • Pricing
  • Taxes
  • Shipping
  • Coupons
  • Invoices
03. B2B WordPress + Odoo

Useful for companies selling to business customers. Include:

  • Customer registration
  • VAT details
  • Company information
  • Customer-specific pricing
  • Quote requests
  • Sales enquiries
  • Credit/account information
04. WordPress Booking + Odoo

For:

  • Consultations
  • Appointments
  • Events
  • Training
  • Hospitality
  • Healthcare
05. WordPress Customer Portal + Odoo

Synchronise:

  • Customer accounts
  • Orders
  • Documents
  • Invoices
  • Support requests
  • Account information
06. Custom WordPress + Odoo

For businesses using:

  • Custom WordPress plugins
  • Membership systems
  • Custom forms
  • Third-party APIs
  • Proprietary databases
  • Custom business workflows

How WordPress and Odoo Work Together

WordPress Website
Customer / Visitor Action
API / Webhook / Integration Layer
Odoo CRM / Sales / Inventory / Accounting
Business Process
Customer Notification / Website Update

Real-Time or Scheduled WordPress Odoo Sync

ERP Artists can configure the synchronization method around your business workflow, data volume and integration requirements.

Real-Time Sync

Best for:

  • New orders
  • Lead submissions
  • Customer registrations
  • Booking requests
  • Stock changes

Scheduled Sync

Best for:

  • Large product catalogs
  • Historical data
  • Bulk updates
  • Reporting data
  • Non-critical content

Frequently Asked Questions WordPress Integration

Our integration works seamlessly with all popular WordPress form plugins, including Gravity Forms, Contact Form 7, WPForms, Formidable Forms, and Elementor Forms. Submissions automatically create Lead or Opportunity records in Odoo CRM.
Any custom field created in your WordPress form (such as budget range, project type, or preferred contact time) can be mapped directly to standard or custom fields within Odoo CRM or Contacts using XML-RPC or webhook payloads.
Yes. Bookings made via plugins like Amelia, Calendly, or Booking Calendar can automatically schedule meetings in Odoo Calendar, create a corresponding lead or contact, and assign sales representatives based on availability.
We implement OAuth 2.0 / OpenID Connect authentication so client portal users or team members can log into your WordPress site using their Odoo credentials (or vice versa), eliminating the need to manage separate accounts.
Yes. For businesses running dual sites, published WordPress posts, page content, and featured images can automatically be cross-posted or mirrored as Odoo Blog posts or Website pages.
The integration captures UTM parameters, referral sources, and landing page URLs submitted with the form, populating Odoo CRM campaign fields to give you clear visibility into marketing ROI.
Form submissions, booking requests, and user registrations sync in real time using webhooks or REST API calls, ensuring sales teams can follow up with leads immediately.

Ready to Work with ERP Artists?

Book a free consultation and let our experts design the right solution for your business.