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PPC & Paid Advertising

Ads That Pay For Themselves

Google Ads, Meta Ads, and LinkedIn Ads managed by certified specialists — with a relentless focus on ROAS and cost-per-acquisition.

Be on Top When Customers Search

65% of high-intent searches result in clicks on paid ads. If you're not running PPC, you're missing ready-to-buy customers.

We create high-converting Google Ads campaigns that maximise ROI and minimise wasted ad spend.

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ROI-Focused PPC
Clicks, Leads & Sales
  • Google Ads campaign setup
  • Keyword targeting & bidding
  • Ad copy & creatives
  • Conversion tracking setup
  • Campaign optimisation & scaling

Google Ads Services That Drive ROI

Key PPC areas where businesses get measurable results.

Google Search Ads

Intent-based search campaigns that capture buyers at the exact moment they're looking for your solution.

Display & Retargeting

Visually compelling display ads and smart retargeting funnels that re-engage website visitors who didn't convert.

Meta (Facebook/Instagram) Ads

Demographic and interest-based campaigns on Meta — awareness, lead generation, and conversion-objective campaigns.

LinkedIn B2B Ads

LinkedIn Sponsored Content and InMail targeting specific job titles, company sizes, and industries — ideal for B2B.

A/B Testing

Continuous creative, copy, and audience testing — we never stop optimising for a lower CPA and higher ROAS.

Conversion Tracking

Server-side conversion tracking, GA4 attribution, and CRM integration so every pound of ad spend is accounted for.

5x
ROI on Ads
200%
Lead Growth
90%
Target Accuracy
Weekly
Campaign Reports

How We Deliver Results

Account Audit

We audit your existing campaigns, identify wasted spend, and find immediate optimisation opportunities.

Campaign Strategy

We build a tailored campaign structure with keyword research, audience targeting, and budget allocation.

Launch & Test

We launch campaigns with rigorous A/B testing on creatives, copy, and audiences from day one.

Optimise & Scale

Weekly optimisation and monthly reporting — scaling what works and cutting what doesn't.

Top PPC Articles

Maximise ROI with smart ad strategies.

Search Ads

How to Run Profitable Google Ads Campaigns

Learn how to structure campaigns for better ROI with proven Google Ads strategies.

April 2025 8 min read
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Remarketing

Remarketing Strategies That Increase Conversions

Convert visitors who didn't buy the first time with smart retargeting campaigns.

March 2025 9 min read
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Analytics

Tracking Conversions in Google Ads (Complete Guide)

Measure success and optimise campaigns effectively with proper conversion tracking.

February 2025 7 min read
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PPC / Google Ads Questions Answered

We recommend a minimum monthly ad spend of £500–£1,000 for meaningful results, depending on your industry and target location. More competitive industries like legal or finance typically require higher budgets to be competitive.
PPC delivers results almost immediately — your ads can be live within 48 hours. However, campaigns typically need 2–4 weeks of data before we can optimise effectively for maximum ROI.
We can take over and optimise an existing account or build a new one from scratch. Either way, we start with a full audit to identify wasted spend, missing opportunities, and structural improvements.
Our PPC management fee is separate from your ad spend budget. The fee covers strategy, campaign setup, ongoing optimisation, A/B testing, and monthly reporting. Contact us for a custom quote based on your budget and goals.
Yes. We set up server-side conversion tracking and connect Google Ads to your Odoo CRM — so you can see exactly which campaigns, ad groups, and keywords are generating leads and closed deals, not just clicks.

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