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PPC & Paid Advertising

Self-Funding Ads

Specialists managing Google Ads, Meta Ads and LinkedIn Ads, certified and with an unrelenting focus on ROAS and cost per acquisition.

Be on Top When People Search

65% of high intent searches result in paid ad clicks. If you’re not running PPC, you’re losing customers that are ready to buy.

We build high converting Google Ads campaigns that increase ROI and decrease wasted ad spend.

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PPC with ROI focus
Sales, Leads & Clicks
Setting up Google Ads campaign
Keyword targeting & keyword bidding
Ad copy & creatives
Set up conversion tracking
Campaign optimisation & scaling
Maximised Ad Spend Efficiency & Lead Conversion Velocity

Google Ads Services That Drive ROI

Best PPC Industries for Measurable Results for Businesses.

Google Ad words

Intent-driven search campaigns that intercept buyers when they’re actively searching for your solution.

Display & Retargeting

Eye-catching display ads and intelligent retargeting funnels to recapture website visitors that did not convert.

Meta (Facebook/Instagram) Advertising

DMeta campaigns by demographics and interests — campaigns with goals of awareness, lead generation and conversion.

LinkedIn B2B Advertising

LinkedIn Sponsored Content and InMail. Target by job title, company size and industry – ideal for B2B.

Split Test

We’re always testing creative, copy and audiences to optimize for lower CPA and higher ROAS.

Conversion Tracking

Server-side conversion tracking, GA4 attribution and CRM integration so you know every pound of ad spend is accounted for.

5x
ROI on Ads
200$
Lead Growth
90%
Target Accuracy
Weekly
Campaign Reports

Our Results Driven Approach

Audit Accountancy

We audit your current campaigns and find wasted spend and immediate optimisation opportunities.

Campaign Tactics

We create a custom campaign structure, including keyword research, audience targeting and budget allocation.

Run and Test

From day one, we launch campaigns with rigorous A/B testing on audiences, copy, and creatives.

Optimize & Grow

Weekly optimisation and monthly reporting – scaling winners and cutting losers.

Best PPC Articles

Maximize ROI with smart ad tactics..

Search Ads

How to Run Effective Google Ads Campaigns

Learn how to set up campaigns for better ROI with proven Google Ads strategies.

April 2025 8 min read
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Remarketing

Remarketing Strategies for Boosting Conversions

Retargeting campaigns help turn visitors who didn’t buy the first time.

March 2025 9 min read
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Analytics

How to Track Conversions in Google Ads (Complete Guide)

Proper conversion tracking is required to measure success and optimize campaigns effectively.

February 2025 7 min read
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Frequently Asked Questions PPC / Google Ads

Clicks alone do not guarantee conversions. Poor keyword targeting, weak landing pages, incorrect audience targeting, or missing conversion tracking can all reduce campaign performance. We identify these issues and optimize your campaigns to improve lead quality and return on ad spend.
Your ideal budget depends on your industry, competition, and business goals. We recommend a budget based on keyword competition, expected cost per click, and lead generation objectives to maximize your advertising investment.
We perform detailed keyword research based on search intent, competition, and conversion potential. Our goal is to target high intent keywords that attract potential customers who are ready to enquire or make a purchase.
The right campaign type depends on your objectives. Search Ads target users actively searching for your services, Display Ads increase brand awareness, and Performance Max helps reach customers across multiple Google channels using AI driven optimization.
Yes. We begin with a comprehensive Google Ads audit to identify wasted ad spend, campaign structure issues, poor performing keywords, and missed opportunities before recommending improvements.
Google Ads can start generating traffic soon after your campaigns go live. However, meaningful optimization usually requires sufficient performance data, allowing us to refine targeting, bidding, and ad creatives for better results over time.
We regularly review search terms, add negative keywords, improve audience targeting, optimize bidding strategies, and pause underperforming ads to ensure your budget is invested in the most valuable traffic.

Ready to Work with ERP Artists?

Book a free consultation and let our experts design the right solution for your business.