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PPC & Paid Advertising

Self-Funding Ads

Specialists managing Google Ads, Meta Ads and LinkedIn Ads, certified and with an unrelenting focus on ROAS and cost per acquisition.

Be on Top When People Search

65% of high intent searches result in paid ad clicks. If you’re not running PPC, you’re losing customers that are ready to buy.

We build high converting Google Ads campaigns that increase ROI and decrease wasted ad spend.

Begin Advertising →
PPC with ROI focus
Sales, Leads & Clicks
  • Setting up Google Ads campaign
  • Keyword targeting & keyword bidding
  • Ad copy & creatives
  • Set up conversion tracking
  • Campaign optimisation & scaling

Google Ads Services That Deliver ROI

Best PPC Industries for Measurable Results for Businesses.

Google Ad words

Intent-driven search campaigns that intercept buyers when they’re actively searching for your solution.

Display & Retargeting

Eye-catching display ads and intelligent retargeting funnels to recapture website visitors that did not convert.

Meta (Facebook/Instagram) Advertising

DMeta campaigns by demographics and interests — campaigns with goals of awareness, lead generation and conversion.

LinkedIn B2B Advertising

LinkedIn Sponsored Content and InMail. Target by job title, company size and industry – ideal for B2B.

Split Test

We’re always testing creative, copy and audiences to optimize for lower CPA and higher ROAS.

Conversion Tracking

Server-side conversion tracking, GA4 attribution and CRM integration so you know every pound of ad spend is accounted for.

5x
ROI on Ads
200%
Lead Growth
90%
Target Accuracy
Weekly
Campaign Reports

Our Results Driven Approach

Audit Accountancy

We audit your current campaigns and find wasted spend and immediate optimisation opportunities.

Campaign Tactics

We create a custom campaign structure, including keyword research, audience targeting and budget allocation.

Run and Test

From day one, we launch campaigns with rigorous A/B testing on audiences, copy, and creatives.

Optimize & Grow

Weekly optimisation and monthly reporting – scaling winners and cutting losers.

Best PPC Articles

Maximize ROI with smart ad tactics.

Search Ads

How to Run Effective Google Ads Campaigns

Learn how to set up campaigns for better ROI with proven Google Ads strategies.

April 2025 8 min read
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Remarketing

Remarketing Strategies for Boosting Conversions

Retargeting campaigns help turn visitors who didn’t buy the first time.

March 2025 9 min read
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Analytics

How to Track Conversions in Google Ads (Complete Guide)

Proper conversion tracking is required to measure success and optimize campaigns effectively.

February 2025 7 min read
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Frequently Asked Questions PPC / Google Ads

We recommend a minimum monthly ad spend of £500–£1,000 for meaningful results, depending on your industry and target location. More competitive industries like legal or finance typically require higher budgets to be competitive.
PPC delivers results almost immediately — your ads can be live within 48 hours. However, campaigns typically need 2–4 weeks of data before we can optimise effectively for maximum ROI.
We can take over and optimise an existing account or build a new one from scratch. Either way, we start with a full audit to identify wasted spend, missing opportunities, and structural improvements.
Our PPC management fee is separate from your ad spend budget. The fee covers strategy, campaign setup, ongoing optimisation, A/B testing, and monthly reporting. Contact us for a custom quote based on your budget and goals.
Yes. We set up server-side conversion tracking and connect Google Ads to your Odoo CRM — so you can see exactly which campaigns, ad groups, and keywords are generating leads and closed deals, not just clicks.

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