CRM Integration

HubSpot CRM ↔ Odoo Integration

Keep HubSpot for marketing while Odoo handles quoting, orders and fulfillment contacts and deals sync automatically between the two.

5.0 / 5 — Recommended For Sales Teams

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Why This Integration?

HubSpot CRM and Odoo, Working as One

Marketing teams love HubSpot, but once a deal is ready to quote, invoice and fulfill, the data needs to live in your operational system. Manually re-entering contacts and deals wastes time and introduces errors.

ERP Artists connects HubSpot to Odoo CRM and Sales so contacts, companies, deals and pipeline stages sync automatically, keeping marketing and operations working from the same data.

▸Contact and company sync

▸Deal and pipeline stage sync

▸Marketing to sales handoff automation

▸Activity and engagement tracking

▸Quote to order conversion

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HubSpot Integration Specialists

Marketing to Sales, Fully Connected

✔ Full field & data mapping

✔ Real-time or scheduled sync

✔ Error monitoring & alerting

✔ Documentation & handover

✔ Post-launch support included

Overwhelmingly Rated Excellent by Our Shopify Clients

Key Benefits

Why Connect HubSpot CRM with Odoo

Seamless Marketing to Sales Handoff

Qualified leads move into Odoo Sales without any manual re-entry.

One Source of Customer Truth

Every team sees the same contact and deal history, wherever they work.

Faster Quote-to-Cash

Deals convert straight into Odoo quotes, orders and invoices.

Better Pipeline Visibility

Leadership sees marketing and sales pipeline in one dashboard.

What We Sync

HubSpot CRM ↔ Odoo Data Flow

Contact & Company Sync

HubSpot contacts and companies mirror directly into Odoo CRM.

Deal & Pipeline Sync

Deal stages update in real time across both platforms.

Quote-to-Order Conversion

Won HubSpot deals generate Odoo quotes ready to confirm.

Activity Tracking

Emails, calls and engagement history stay visible to sales.

Marketing Hand-Off

Automatically notify Odoo sales reps when a HubSpot lead becomes marketing qualified.

ROI Reporting

Push closed-won revenue from Odoo back to HubSpot for accurate campaign ROI.

Our Process

Getting Live in 3 Simple Steps

Connect & Authenticate

We securely connect to your HubSpot CRM account and your Odoo instance using API keys or OAuth.

Map & Configure

We map fields, define sync rules, and configure exactly how data should flow between the two systems.

Test & Go Live

We run a staging sync, validate every record, then switch you live with monitoring in place.

Frequently Asked Questions HubSpot Integration

The integration maintains two-way synchronization for Contacts and Companies using webhooks. Any update to contact properties, lifecycle stages, or company profiles in HubSpot reflects immediately in Odoo CRM (and vice versa) using email addresses or domain names as unique keys.

We map each stage of your HubSpot Deal pipelines directly to custom or standard Odoo CRM stages. Moving a deal to a new stage in HubSpot (e.g., "Qualified to Buy") updates the corresponding Lead or Opportunity status in Odoo automatically.

When a deal reaches "Closed-Won" in HubSpot, the system creates an Odoo Sales Quotation pre-populated with mapped line items, pricing, and customer information, ready for sales operations or fulfillment teams to confirm and invoice.

Yes. Any standard or custom property created in HubSpot (e.g., Lead Score, Industry, Budget, or Persona) can be mapped directly to custom fields in Odoo CRM, Contacts, or Sales models.

Key marketing engagement events (such as form submissions, email opens, link clicks, and landing page visits) logged in HubSpot can sync directly to the Odoo CRM Chatter, giving sales reps full visibility into buyer activity.

Yes. Once an order is invoiced or paid in Odoo, the finalized revenue and deal status report back to HubSpot. This enables your marketing team to track true campaign ROI and cost-per-acquisition based on actual accounting data.

User mapping connects HubSpot Owners to Odoo Salespersons. Assigning or reassigning a lead in HubSpot automatically assigns the corresponding record and tasks to the matching sales representative in Odoo.